Toma vs Numa
Toma vs Numa for Dealership Service Calls (and What Changed in September 2026)
As of September 1, 2026, Toma no longer services the automotive industry, according to the banner on its own legacy site, so for a dealership the choice is no longer Toma or Numa. If you used Toma, compare Numa and the other options on the same four checks, and test them on your own service calls.
Side by side
Toma, Numa and Cleo on what to compare.
| What to compare | Toma | Numa | Cleo |
|---|---|---|---|
| Status for dealerships | “As of September 1, 2026, Toma no longer services the automotive industry.”Source: legacy.toma.com | Offers a demo to dealerships and describes itself as the “AI Operating System for Car Dealerships.”Source: numa.com | Sells an AI phone agent for dealership service calls. Book a demo to hear it answer. |
| What it is | Its legacy site, under that banner, describes “AI Coworkers for the automotive enterprise.”Source: legacy.toma.com | Voice AI, Appointment Agent, Smart Inbox, LiveCSI and Operator call routing.Source: numa.com | An AI phone agent for dealership service calls. Cleo answers, books service appointments into your scheduler and hands the call to your team when a person is needed. |
| After-hours coverage | Not stated on the page we read.Source: legacy.toma.com | Appointment Agent “answers and books after hours too, when your service desk is closed.” Operator answers every inbound call, “day or night.”Source: Appointment Agent, Operator | Answers your service calls, day or night. At Stevens Creek Subaru, 30 appointments were booked while the service department was closed (Sept 21 to Oct 20, 2026). At El Cerrito Honda, 34 were booked while closed in a separate 30 days. |
| Booking into your scheduler | Not stated on the page we read.Source: legacy.toma.com | Books “in your scheduler.” Its directory marks Xtime, Dealer-FX and Tekion as service schedulers it reads and books.Source: Appointment Agent, Integrations | Books through CDK or Tekion online scheduling and into Xtime (El Cerrito Honda). Cleo asks the scheduler for open times before it offers any and says the appointment is booked only after the booking succeeds. Confirm your own scheduler with every vendor.Cleo with CDK and Tekion →Cleo with Xtime → |
| Setup time | Not stated on the page we read.Source: legacy.toma.com | Says most dealerships go live in 2-3 weeks, and that Operator setup takes days.Source: numa.com, Operator | Cleo can be live in under 7 days. Before launch, confirm your scheduler connection, service rules, opening hours and escalation destinations. |
| Price | No price on the page we read.Source: legacy.toma.com | Not published on the pages we read.Source: numa.com | Not published. Ask for a written quote.What to weigh → |
Last updated 2026-10-28. Toma and Numa pages read 2026-10-28.
Toma details come from legacy.toma.com and Numa details from numa.com pages, all read on 2026-10-28, and may have changed since. Check each vendor directly. Toma, Numa, CDK, Tekion, Xtime and Dealer-FX are trademarks of their owners. Cleo is an independent vendor, and this page does not describe a partnership with, or endorsement by, Toma, Numa or any scheduler vendor. Cleo figures come from Cleo’s case studies. Booked appointments are not completed visits or revenue, and results are one dealership’s, not a promise of yours.
Sources
- Toma legacy site (read 2026-10-28)
- Zinng: Toma alternatives (updated October 3, 2026) (read 2026-10-28)
- Numa home (read 2026-10-28)
- Numa Appointment Agent (read 2026-10-28)
- Numa Operator (read 2026-10-28)
- Numa integrations (read 2026-10-28)
- Cleo: Stevens Creek Subaru case study (read 2026-10-28)
- Cleo: El Cerrito Honda case study (read 2026-10-28)
- Cleo: CDK and Tekion (read 2026-10-28)
- Cleo: Xtime (read 2026-10-28)
- Cleo: Toma alternatives (read 2026-10-28)
Real dealership results
Results from real Cleo dealerships.
1,678
Calls Cleo answered at Stevens Creek Subaru, September 21 to October 20, 2026
447
Of those calls ended as a booked appointment (booking-outcome calls)
A booking-outcome call is a call that ended as a scheduled appointment in Cleo’s call log. It is not a completed appointment and it is not revenue: Cleo does not report whether customers arrived or what work was paid for. Booked appointments and transfers are separate outcomes, not a breakdown of the answered calls. These are one dealership’s results, not a promise of yours.
El Cerrito Honda, in a separate 30 days: 633 calls answered and 112 appointments booked, 34 of them while the dealership was closed.
El Cerrito Honda case study, Cleo dashboard, rolling 30 days captured September 26, 2026
What to compare
Three checks before you pick a replacement.
01 · After hours and overflow
Check the hours it answers, how fast it picks up, and whether it covers nights, weekends and the moments your BDC is busy. Test each vendor after hours and at your busiest time of day, and note which calls end in a booking.
02 · Booking into your scheduler
Confirm which scheduling system it books into, whether it checks open times before offering one, and what it says when no time is available or a booking fails. A message taken is not an appointment.
03 · Handoff and setup time
Ask where calls go when a person is needed: a transfer, a callback task for your team, or nothing. Then ask who does the setup and how long until it answers real calls, and get the answer in writing.
Count outcomes the same way for every vendor. An answered call is not a booking, and a booked appointment is not a completed visit.
Before you sign
Questions to ask every vendor, Cleo included.
Ask for the same numbers
Ask each vendor for calls answered, appointments booked and after-hours bookings from one real dealership over the same 30 days, and for how it counts a booked appointment. Compare like with like.
Check the term and the exit
Ask what the contract term is, what it costs to add a location, and what you can export if you leave. Confirm your scheduler connection and service rules before launch.
Cleo does not publish a price. To hear how Cleo would answer your service calls and book appointments for your dealership, book a 30-minute demo.
FAQ
Still have questions?
What happened to Toma, the AI phone agent for car dealerships?
Toma's legacy site says: As of September 1, 2026, Toma no longer services the automotive industry. Another AI phone vendor's page, updated October 3, 2026, reports the same. This page does not describe Toma's reasons or plans, so ask Toma directly about your account.
Is Numa a replacement for Toma?
What should I compare when replacing Toma?
Can an AI phone agent book service appointments after hours?
Contact
See how Cleo answers your service calls.
Book a 30-minute demo and hear how Cleo would answer your service calls and book appointments.
